A NEEDS ANALYSIS OF A COMPETENCY-BASED ENGLISH ORAL COMMUNICATION COURSE FOR VIETNAMESE BUSINESS ADMINISTRATION UNDERGRADUATES

Abstract

The discrepancies between Vietnamese Business Administration (BA) majors’ English oral communication (EOC) competencies and workplace requirements have been increasingly urgent. Thus, the study aims at conducting a needs analysis (NA) of a competency-based EOC course for BA undergraduates. The research employed a mixed method study to collect both qualitative and quantitative data from interviews and a questionnaire. The study can help enrich the theory of NA which is not only based on academic perspectives (i.e., teachers, undergraduates) but also all the stakeholders’ (i.e., employers and graduates) and contribute to the application of mixed methods in NA in an attempt to fill the gap of studies on EOC course for BA majors.